Hospitality · National restaurant chain
Rewards Platform for a National Restaurant Chain
Bilions created a customized loyalty platform for a national restaurant chain, integrating it with Salesforce. This enhanced customer engagement, retention, and operational efficiency.
- Client
- National restaurant chain
- Platform
- Salesforce
- Scope
- Design, build, deploy
The challenge
A national restaurant chain needed to boost customer engagement and loyalty with a rewards platform integrated into Salesforce. Their existing loyalty program had limited personalization and no real-time interaction with customers, limiting repeat business and customer lifetime value.
- A loyalty program with limited personalization
- No real-time visibility into customer behavior
- Difficulty driving repeat visits and higher spend
Project objectives
- Build a tailored rewards system based on customer preferences
- Integrate the platform with Salesforce CRM
- Enhance mobile app enrollment, tracking, and redemption
- Increase customer engagement and lifetime value
The solution
Bilions collaborated with the client to build and integrate a comprehensive loyalty platform with Salesforce CRM, combining a custom rewards structure, real-time CRM data sync, and an upgraded mobile app experience for enrollment and redemption.
Key solution areas
- Custom rewards system tailored to customer behavior
- Salesforce CRM integration for real-time data sync
- Mobile app enrollment, tracking, and redemption
- Targeted marketing and personalized offers
Impact
+35% Engagement
Active customer participation increased 35%, lifting transaction frequency and order value.
+25% Retention
Personalization and targeted rewards improved customer retention by 25%.
Leaner Operations
Salesforce integration reduced administrative overhead and streamlined campaign execution.
Stronger Customer Feedback
Customers reported higher satisfaction with the personalized rewards and mobile experience.
Related case studies.
What we learned
Connect rewards to the CRM, so every visit becomes data the marketing team can act on.
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