Fitness · Row House
Lead Analytics Platform for Row House
Bilions developed a custom marketing tool for Row House, integrating with Facebook and Instagram. This provided real-time analytics and improved lead management, boosting campaign performance and ROI.
- Client
- Row House
- Platform
- Facebook & Instagram APIs
- Scope
- Design, build, deploy
The challenge
Row House needed to measure and optimize digital marketing campaigns, particularly Facebook and Instagram ads, and convert leads into members in real time. Existing tools lacked integration and visibility into lead flow and conversion, making it hard to track effectiveness and act quickly.
- No unified view of leads across Facebook and Instagram
- Manual, delayed lead follow-up
- Limited visibility into campaign ROI
Project objectives
- Integrate directly with Facebook and Instagram lead ads
- Build a real-time analytics dashboard for campaign performance
- Automate lead capture and CRM hand-off
- Surface actionable recommendations for ad spend and targeting
The solution
Bilions built a custom marketing tool that integrates directly with Facebook and Instagram lead-generation ads, combining a real-time analytics dashboard, automated lead management, KPI tracking, and AI-assisted campaign optimization.
Key solution areas
- Real-time analytics dashboard
- Automated lead capture and CRM hand-off
- KPI tracking (cost per lead, ROAS, conversion)
- AI-assisted campaign optimization
Impact
+40% ROAS
Optimizing ad spend against real-time performance data improved return on ad spend by 40%.
+30% Lead Conversion
Faster, better-managed follow-up lifted lead-to-member conversion by 30%.
Leaner Operations
Automation cut manual workload in managing campaigns across platforms.
Transparent Reporting
Intuitive dashboards gave stakeholders real visibility into campaign performance.
Related case studies.
What we learned
Bring every lead source into one view, so the team acts on real-time numbers instead of exports.
Your first call is with a senior engineer from our team.