Insurance · AAA
Insurance Buying Experience for AAA
Bilions integrated CoreLogic’s web-based tool for AAA, enhancing user experience and increasing policyholder retention. This streamlined the insurance selection process and improved operational efficiency.
- Client
- AAA
- Platform
- CoreLogic integration
- Scope
- Design, build, deploy
The challenge
AAA faced difficulty attracting and retaining policyholders, and needed to improve online insurance handling so prospective customers could select the right coverage for their needs. The goal was to replace an existing mainframe tool with a modern, web-based insurance calculation tool from CoreLogic.
- An outdated mainframe-based calculation tool
- Difficulty attracting and retaining policyholders
- A slow, unclear online insurance-buying journey
Project objectives
- Replace the legacy mainframe insurance calculation tool
- Improve the digital policy-buying experience
- Increase policyholder retention
- Shorten the customer acquisition timeline
The solution
Bilions developed and integrated a new web-based insurance calculation tool powered by CoreLogic’s technology. The application authenticates users and identifies their zip code to surface insurance options tailored to their needs.
Key solution areas
- Web-based insurance calculation tool
- CoreLogic technology integration
- Location-aware, tailored insurance options
- Modern replacement for the legacy mainframe tool
Impact
+26% NPS Score
Improved user experience lifted the Net Promoter Score by 26%.
+13% Retention
Existing policyholder retention increased by 13%.
50% Faster Acquisition
The customer acquisition timeline was cut in half.
Streamlined Selection
A more thoughtful design simplified insurance selection across multiple products.
Related case studies.
What we learned
Fix the buying journey first. A clearer quote flow moved retention more than any new feature.
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