Top 17 Web Design Trends to Know in 2025 With Example | Bilions

Apr 16, 2025

As 2025 approaches, the field of web design keeps developing, fusing utility and aesthetics to satisfy the constantly shifting needs of both users and companies. Keeping up with current trends is important for IT software development companies and mobile application development agencies since it's not just about maintaining appearances; it's also about providing IT services that are adapted to the needs of contemporary audiences. The top 17 web design trends for 2025 are as follows:

AI-Driven Personalization
By allowing websites to dynamically modify content according to user choices and actions, artificial intelligence (AI) is completely changing user experiences. User happiness is increased, and deeper engagement is fostered by this hyper-personalization.
Example: An e-commerce platform that dynamically displays recommended products based on a user’s previous browsing history and purchase behavior using AI.
Voice-Activated Interfaces
With the proliferation of smart devices, integrating voice search capabilities into web design has become essential. Optimizing for voice commands offers users a hands-free, efficient way to interact with websites, aligning with the growing trend of conversational interfaces.
Example: A service booking website that lets users say, “Book a 30-minute consultation,” to start the scheduling process instantly.
Augmented Reality (AR) Integration
AR technology is bridging the gap between digital and physical realms, providing immersive experiences directly within web browsers. Industries like retail and real estate leverage AR to offer virtual try-ons and property tours, enhancing user engagement
Example: A real estate company’s website allows users to take a virtual walk-through of apartments using their mobile camera and AR overlays.
Dark Mode Aesthetics
Dark mode designs continue to gain popularity, offering a sleek, modern look that reduces eye strain and conserves device battery life. This trend caters to user preferences for customizable viewing experiences.
Example: A fintech dashboard for mobile and desktop that offers a dark mode toggle for users who work at night or prefer a modern look.
3D Visuals and Interactive Content
Incorporating 3D elements and interactive features adds depth and engagement to websites. These visuals captivate users, encouraging longer site visits and enhancing the overall user experience.
Example: A mobile game development agency’s homepage features a 3D rotating model of a game environment users can explore by dragging their mouse or swiping.
Minimalist and Clean Design
Emphasizing simplicity, minimalist designs focus on essential content and functionality, leading to faster load times and improved usability. This approach aligns with the principle of "less is more," enhancing user focus and engagement.
Example: A portfolio site for a UI/UX design studio with lots of white space, a few well-placed CTAs, and only essential information visible at a time.
Micro-Interactions
Subtle animations and feedback mechanisms, known as micro-interactions, provide intuitive responses to user actions. These elements enhance the interactivity and responsiveness of a website, contributing to a more engaging user experience.
Example: When a user hovers over a product card, it subtly expands with a bounce animation and shows a quick “Add to Cart” option.
Sustainable Web Design
By using energy-efficient hosting options and optimal performance, eco-friendly design techniques aim to lessen the negative effects that websites have on the environment. A growing dedication to sustainability in the digital sphere is reflected in this trend.
Example: A green tech startup’s website is hosted on a carbon-neutral server and is designed with lightweight code and compressed assets to reduce energy consumption.
Experimental Typography
Bold and creative use of typography captures attention and conveys brand personality. Innovative fonts and text layouts can make a significant impact, setting a website apart in a crowded digital landscape.
Example: A creative agency uses animated, kinetic typography in the hero section that responds to mouse movement for an engaging first impression.
Motion UI and Liquid Transitions
Fluid animations and seamless transitions enhance the visual appeal of websites, providing a dynamic and engaging user experience. These motion elements guide users through content in an intuitive manner.
Example: When switching between pages on a portfolio site, content flows smoothly like liquid instead of jumping instantly, creating a premium feel.
Inclusive and Accessible Design
Making accessibility a top priority guarantees that people with a range of abilities may use websites. Adding capabilities like keyboard navigation and text-to-speech increases the usefulness and accessibility of web content.
Example: A software development company ensures their site supports screen readers, has strong color contrast, and full keyboard navigability for disabled users.
Embedded Videos on Homepages
Integrating videos directly into homepages offers dynamic content that can quickly convey messages and engage users. This trend leverages the power of visual storytelling to enhance user engagement.
Example: A SaaS company includes a muted autoplay video in the hero section showcasing how their app solves real-world problems in 30 seconds.
Gamified Design Elements
Incorporating game-like features such as rewards and challenges enhances user engagement and motivation. Gamification taps into intrinsic motivations, making interactions more enjoyable and compelling.
Example: A productivity app’s landing page includes a spin-to-win widget offering discount codes, making the visit more interactive and rewarding.
Organic Shapes and Fluid Design
Moving away from rigid grids, the use of organic shapes and fluid layouts creates a more natural and engaging aesthetic. This approach adds visual interest and breaks the monotony of traditional designs.
Example: A health-tech website uses soft blobs and irregular backgrounds instead of boxes and grids to reflect its human-centric mission.
Smart Video Content
Utilizing video content strategically to convey complex information quickly and effectively enhances user understanding and engagement. Smart videos are tailored to user preferences and behaviors, making content consumption more personalized.
Example: An educational platform auto-selects personalized explainer videos for visitors based on the pages they’ve visited before.
Text-Only Hero Images
Simplifying hero sections with bold typography instead of images focuses attention on key messages and improves load times. This minimalist approach can create a strong visual impact with fewer resources.
Example: A cyber security firm uses bold, animated typography like “Protect What Matters” over a solid background to deliver a punchy message without images.
Data Visualization
Complex material is made more approachable and interesting by presenting it in interactive and eye-catching ways. Good data visualization improves user comprehension and supports narrative.
Example: A logistics software provider showcases a live dashboard with animated graphs and maps displaying global shipment data in real time.

For IT software development companies and mobile application development agencies, integrating these web design trends into your projects can significantly enhance user engagement and satisfaction. By offering custom-tailored IT services that incorporate these innovations, you position your business at the forefront of the digital landscape, meeting the evolving needs of clients and users alike.

Staying updated with these trends is not just about aesthetics; it's about creating functional, accessible, and engaging digital experiences that drive success in an increasingly competitive market.

AI-Driven Personalization
By allowing websites to dynamically modify content according to user choices and actions, artificial intelligence (AI) is completely changing user experiences. User happiness is increased, and deeper engagement is fostered by this hyper-personalization.
Example: An e-commerce platform that dynamically displays recommended products based on a user’s previous browsing history and purchase behavior using AI.
Voice-Activated Interfaces
With the proliferation of smart devices, integrating voice search capabilities into web design has become essential. Optimizing for voice commands offers users a hands-free, efficient way to interact with websites, aligning with the growing trend of conversational interfaces.
Example: A service booking website that lets users say, “Book a 30-minute consultation,” to start the scheduling process instantly.
Augmented Reality (AR) Integration
AR technology is bridging the gap between digital and physical realms, providing immersive experiences directly within web browsers. Industries like retail and real estate leverage AR to offer virtual try-ons and property tours, enhancing user engagement
Example: A real estate company’s website allows users to take a virtual walk-through of apartments using their mobile camera and AR overlays.
Dark Mode Aesthetics
Dark mode designs continue to gain popularity, offering a sleek, modern look that reduces eye strain and conserves device battery life. This trend caters to user preferences for customizable viewing experiences.
Example: A fintech dashboard for mobile and desktop that offers a dark mode toggle for users who work at night or prefer a modern look.
3D Visuals and Interactive Content
Incorporating 3D elements and interactive features adds depth and engagement to websites. These visuals captivate users, encouraging longer site visits and enhancing the overall user experience.
Example: A mobile game development agency’s homepage features a 3D rotating model of a game environment users can explore by dragging their mouse or swiping.
Minimalist and Clean Design
Emphasizing simplicity, minimalist designs focus on essential content and functionality, leading to faster load times and improved usability. This approach aligns with the principle of "less is more," enhancing user focus and engagement.
Example: A portfolio site for a UI/UX design studio with lots of white space, a few well-placed CTAs, and only essential information visible at a time.
Micro-Interactions
Subtle animations and feedback mechanisms, known as micro-interactions, provide intuitive responses to user actions. These elements enhance the interactivity and responsiveness of a website, contributing to a more engaging user experience.
Example: When a user hovers over a product card, it subtly expands with a bounce animation and shows a quick “Add to Cart” option.
Sustainable Web Design
By using energy-efficient hosting options and optimal performance, eco-friendly design techniques aim to lessen the negative effects that websites have on the environment. A growing dedication to sustainability in the digital sphere is reflected in this trend.
Example: A green tech startup’s website is hosted on a carbon-neutral server and is designed with lightweight code and compressed assets to reduce energy consumption.
Experimental Typography
Bold and creative use of typography captures attention and conveys brand personality. Innovative fonts and text layouts can make a significant impact, setting a website apart in a crowded digital landscape.
Example: A creative agency uses animated, kinetic typography in the hero section that responds to mouse movement for an engaging first impression.
Motion UI and Liquid Transitions
Fluid animations and seamless transitions enhance the visual appeal of websites, providing a dynamic and engaging user experience. These motion elements guide users through content in an intuitive manner.
Example: When switching between pages on a portfolio site, content flows smoothly like liquid instead of jumping instantly, creating a premium feel.
Inclusive and Accessible Design
Making accessibility a top priority guarantees that people with a range of abilities may use websites. Adding capabilities like keyboard navigation and text-to-speech increases the usefulness and accessibility of web content.
Example: A software development company ensures their site supports screen readers, has strong color contrast, and full keyboard navigability for disabled users.
Embedded Videos on Homepages
Integrating videos directly into homepages offers dynamic content that can quickly convey messages and engage users. This trend leverages the power of visual storytelling to enhance user engagement.
Example: A SaaS company includes a muted autoplay video in the hero section showcasing how their app solves real-world problems in 30 seconds.
Gamified Design Elements
Incorporating game-like features such as rewards and challenges enhances user engagement and motivation. Gamification taps into intrinsic motivations, making interactions more enjoyable and compelling.
Example: A productivity app’s landing page includes a spin-to-win widget offering discount codes, making the visit more interactive and rewarding.
Organic Shapes and Fluid Design
Moving away from rigid grids, the use of organic shapes and fluid layouts creates a more natural and engaging aesthetic. This approach adds visual interest and breaks the monotony of traditional designs.
Example: A health-tech website uses soft blobs and irregular backgrounds instead of boxes and grids to reflect its human-centric mission.
Smart Video Content
Utilizing video content strategically to convey complex information quickly and effectively enhances user understanding and engagement. Smart videos are tailored to user preferences and behaviors, making content consumption more personalized.
Example: An educational platform auto-selects personalized explainer videos for visitors based on the pages they’ve visited before.
Text-Only Hero Images
Simplifying hero sections with bold typography instead of images focuses attention on key messages and improves load times. This minimalist approach can create a strong visual impact with fewer resources.
Example: A cyber security firm uses bold, animated typography like “Protect What Matters” over a solid background to deliver a punchy message without images.
Data Visualization
Complex material is made more approachable and interesting by presenting it in interactive and eye-catching ways. Good data visualization improves user comprehension and supports narrative.
Example: A logistics software provider showcases a live dashboard with animated graphs and maps displaying global shipment data in real time.

Staying updated with these trends is not just about aesthetics; it's about creating functional, accessible, and engaging digital experiences that drive success in an increasingly competitive market.